Rogue Trader awareness week


Rogue traders and forceful doorstep sellers across the county are being targeted as part of a weeklong crime prevention initiative.

Staffordshire Police activities this week include visiting households to gather intelligence and provide advice, identifying vehicles used by criminals through automatic number plate recognition, checking companies for signs of rogue trader activity and conducting intelligence-led patrols in areas where older or vulnerable people live.

PCSOs from each local policing team are working to raise public awareness about rogue traders, distributing crime prevention leaflets to members of their community and hosting drop in surgeries.

Rogue traders are often referred to as ‘cowboys’ and pose as property maintenance workers, gardeners and builders who cold call residents offering any number of services. They offer sub-standard or non-existent goods and services at grossly inflated prices. They can also intimidate residents in order to extort money, using persuasive sales techniques to encourage people into making hasty decisions.

Evidence has found that often criminals network with each other and associate with rogue traders to mislead and rip off elderly or vulnerable members of society.

If you’d like to find out more, we will be holding an online surgery on Thursday 12 April at 7pm when you can chat ‘live’ with police officers and trading standards officers about any issues or concerns you have regarding rogue traders and doorstep crime.

To read more and join the chat please visit:-

Local Neighbourhood Inspector, and force lead for the Rogue Trader campaign, Mark Ward said: “Operation Rogue Trader is a great opportunity for the different partners involved in tackling doorstep crime to come together and prevent criminal activity by offering invaluable advice and reassurance to our communities.

“I look forward to taking part in the online surgery on Thursday, alongside colleagues from Trading Standards, and we would like to encourage as many people as possible to get in touch. By using a digital channel, it enables us to reach and engage with a wider audience; making it more convenient for people to discuss directly with officers any concerns they may have.”


Sourced From Staffordshire Police