Horror fan creates booming business by selling 'eyeballs' online
Written by The Newsroom on January 18, 2020
A horror film fanatic has carved out an extraordinary career by selling her gory handmade creations online.
Eyeballs in a jar, vintage ‘teeth’ cups, Ouija boards, Sweeney Todd-inspired ‘body part pies’ and creepy porcelain dolls are just some of the weird and wonderful oddities made by Shelley Mostowfi – also known as Lady Scream.
Every day is Halloween for the 44-year-old from Cheslyn Hay, who spent many years working in the retail industry – and training as a make-up artist and taxidermist – before deciding to pursue her true passion.
Throwing caution to the wind, she joined Birmingham City University as a mature student in 2011 and let her creative juices flow throughout the course of her fine art masters.
She stuffed 432 pairs of nylon vintage tights to make an eight foot tall sculpture – pictured below – for her degree show, which she admitted “could have been considered a little bizarre”, while another project saw her create a rocking chair that moved by itself.
(Image: Lady Scream)
Shelley created a website and social media pages to document her work and when she completed her degree, she decided to branch out and trade at a couple of horror conventions.
She told Black Country Live: “I began to grow followers and people seemed to like my creations – so in June 2018, I officially opened an Etsy store and Lady Scream was born.
“ Venturing out on your own, putting yourself out there and showing people what you create, can be daunting but there’s a big horror scene out there.
“Fans and collectors of curiosities and oddities are always on the lookout for things to add to their collections. For them, Halloween is more of a ‘lifestyle’, not to be celebrated for just one day in October.
“A lot of my orders and followers come from the States, where horror is a big deal- and my popcorn eyeballs have travelled as far as Australia.”
Shelley said her “keen interest in anything that looks a bit different” started when she was young.
“Being creative was definitely encouraged during my childhood,” she said.
“My mom was a talented drawer and painter, and I picked up practical skills from my dad.
“I gain inspiration from Victorian-style freak shows and I’m a huge horror fan. I also love surreal art and anything to do with paranormal phenomena – and not forgetting dolls.
“I’ve always loved dolls, still do. I enjoy picturing how I will alter one or what I would like it to become next. Some people find dolls creepy, but I’m perfectly at home with them.
“It has been hard work, but worth it.
“I hope that anyone out there thinking of changing their path, might feel more inspired to do so. It’s never too late.”
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